A Google Ads Audit That Finds Where Your Budget Leaks
Most UK accounts waste a quarter of budget on the wrong clicks. Webspires runs a free, no obligation audit that shows exactly where your spend leaks in 2026, from broad match and weak negatives to broken conversion tracking, and hands you the findings whether or not you hire us.
What a Google Ads audit is
A Google Ads audit is a structured review of a live account that measures wasted spend and surfaces the fixes that lower cost per conversion. A fresh, senior review finds the leaks that in-account habit walks past every day: broad match with no negatives, duplicate or missing conversions, and Performance Max quietly spending on brand terms you already win for free.
Free
Initial audit
48 hrs
Findings turnaround
No
Obligation
Yours
Report to keep
Conversion tracking, the thing most accounts get wrong
Bad tracking invalidates every other decision in the account. We check for duplicate conversion actions that double count sales, primary actions set on soft events like page views, missing GA4 imports, and attribution that credits the wrong click. When tracking is wrong, Smart Bidding optimises toward noise and every report lies. We fix measurement first, then judge performance on numbers you trust.
Signs you need an audit
Cost per lead keeps rising
Spend climbs while enquiries stay flat, and no one in the account knows exactly why.
Conversions have gone flat
The same budget returns fewer sales month on month, a classic sign of decay and drift.
Broad match is eating budget
Loose match types pull in irrelevant searches with no negative keyword list to stop them.
Tracking looks unreliable
Numbers in Google Ads, GA4, and your CRM disagree, so you never trust the reports.
Performance Max spends on brand
PMax absorbs branded searches you already win organically, and inflates its own return.
No negatives, no structure
One ad group holds everything, search terms go unmined, and wasted spend compounds.
What we check
Account and campaign structure
Whether campaigns and ad groups are themed tightly enough for relevance and control.
Keywords and match types
Match type balance, duplicate keywords, and single keyword ad group opportunities.
Negatives and search terms
The search terms report mined for wasted spend and a negative keyword list built from it.
Quality Score and ad relevance
Expected click through rate, ad relevance, and landing page experience across key terms.
Bidding and budget allocation
Whether the bid strategy fits the data volume and budget flows to what converts.
Conversion tracking and GA4
Conversion actions, deduplication, GA4 imports, and attribution accuracy end to end.
Geo, schedule, and device
Location targeting, ad scheduling, and device bid adjustments against real performance.
Assets and extensions
Sitelinks, callouts, structured snippets, and image and call assets for full coverage.
Performance Max and brand
PMax settings, brand exclusions, search themes, and whether it cannibalises Search.
Landing page experience
Message match, load speed, and mobile friction on the pages your ads point to.
Wasted spend, quantified
We calculate wasted spend from the search terms report and broad match leakage, then put a real pound figure on it. You see the exact queries draining budget and the negative keywords that stop them, not a vague percentage.
Free audit vs deep audit
The free audit surfaces the big leaks and quick wins that move cost per lead fast. For large or multi account setups, a paid deep audit goes line by line across every campaign, feed, and conversion action. Both are yours to keep.
How we work
01
Access
You grant read only access to Google Ads, Merchant Center, and GA4. No changes without your say so.
02
Analysis
We review structure, search terms, tracking, bidding, and Performance Max against best practice.
03
Findings report
You receive a written report with prioritised fixes and an estimated wasted spend figure.
04
Walkthrough call
We walk you through the findings, answer questions, and agree the fastest wins to action.
You receive a written report you keep, whether or not you work with us. Inside: a prioritised fix list ranked by impact, an estimated wasted spend figure with the queries behind it, a tracking health check, and a Performance Max brand exposure review. Plain English, no jargon wall, built to action.
Audit pricing
Free audit
GBP 0
A no obligation review of structure, wasted spend, tracking, and quick wins, with a findings walkthrough. Ideal before you commit to management.
Deep audit
from GBP 450
A line by line audit for large or multi account setups, covering every campaign, feed, PMax asset group, and conversion action.
Figures are indicative and set per account size in your proposal. No markup on ad spend, and you keep your account and data either way.
Why choose Webspires
Genuinely free, no obligation
The initial audit costs nothing and comes with no pressure to switch.
PMax and tracking depth
We audit Performance Max brand exposure and conversion accuracy that cheaper audits skip.
You own your account
Access stays in your name. No hostage accounts, no lock in contracts.
Wasted spend in pounds
You get a real figure and the queries behind it, not a generic optimisation score.
Senior UK delivery
A senior specialist runs the audit, not a junior working from a checklist.
In recent UK audits, Webspires has surfaced a large share of monthly budget going to irrelevant search terms and broken tracking that under reported real sales. Fixing the negatives and the conversion setup cut cost per lead and gave owners numbers they finally trusted. Your figures depend on your account, and the audit shows them before you spend a penny more.
Ready to grow with Google Ads Management?
Book a free strategy call. We review your setup and show you the fastest opportunities, no obligation.
Google Ads Audit questions
1How much does a Google Ads audit cost?
The initial audit is free and no obligation. For large or multi account setups, a deep line by line audit starts from a figure we quote per account size.
2Is the free audit really free?
Yes. You get a findings report and a walkthrough call at no cost, and you keep the report whether or not you hire us.
3How long does an audit take?
Most findings reports land within 48 hours of access. Deep audits for large accounts take a few days more.
4What access do you need?
Read only access to Google Ads, Merchant Center where relevant, and GA4. We make no changes without your approval.
5Will you actually find wasted spend?
In most 2026 accounts we review, a meaningful share of budget goes to irrelevant search terms, weak negatives, or broken tracking. The audit puts a pound figure on it.
6Do you check Performance Max?
Yes. We review PMax brand exclusions, search themes, and whether it cannibalises your Search and brand traffic, a common and costly blind spot.
7Do I have to switch to you afterwards?
No. The audit is standalone. If you want ongoing help, our Google Ads management is transparent and lock in free, but the findings are yours regardless.